Journal article

Cultural Indigestion in Multicultural Australia: Fear of ‘‘Foreign’’ Foods in Australian Media

L Anderson, H BENBOW

Gastronomica: the journal of food and culture | University of California Press | Published : 2015

Abstract

In Australian public discourse food multiculturalism has been celebrated as a sign of the country’s openness to migrant cul- tures. Yet, as we show in this article, this apparent celebration of Australia’s ethnically diverse foodscape has emerged alongside a vir- ulent culinary xenophobia at the level of public discourse. In par- ticular, we identify how fears about Asian immigration are often expressed in a distaste for foreign food in the Australian media and official discourse. First, we demonstrate how an advertising campaign jointly funded by government and Australian industry deployed a xenophobic fear of contamination to encourage consumers to avoid food imports and buy Australian foo..

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