Journal article

Exploring consumer responsibility for sustainable consumption

Michael Gerhard Luchs, Marcus Phipps, Tim Hill

JOURNAL OF MARKETING MANAGEMENT | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2015

Abstract

Abstract: This article advances our understanding of sustainable consumption by focusing on the emerging concept of consumer responsibility for sustainable consumption (CRSC). Employing a recent scale of consumer’s ‘felt responsibility’ for sustainable consumption, we begin with the results of an empirical study intended to determine how CRSC relates to the established sustainable consumption attitude–behaviour gap. Guided by the insight gained from these results, we proceed with exploring a broader, multidimensional conceptualisation of CRSC by synthesising research from a variety of domains and perspectives. Our hope is that this exploration will inspire additional dialogue about the natur..

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University of Melbourne Researchers