Journal article

Alcohol Advertising in Sport and Non-Sport TV in Australia, during Children's Viewing Times

Kerry S O'Brien, Sherilene Carr, Jason Ferris, Robin Room, Peter Miller, Michael Livingston, Kypros Kypri, Dermot Lynott



Estimate the amount of alcohol advertising in sport vs. non-sport programming in Australian free-to-air TV and identify children's viewing audience composition at different times of the day. Alcohol advertising and TV viewing audience data were purchased for free-to-air sport and non-sport TV in Australia for 2012. We counted alcohol advertisements in sport and non-sport TV in daytime (6 am-8.29 pm) and evening periods (8.30 pm-11.59 pm) and estimated viewing audiences for children and young adults (0-4 years, 5-13 years, 14-17 years, 18-29 years). During the daytime, most of the alcohol advertising (87%) was on sport TV. In the evening, most alcohol advertising (86%) was in non-sport TV. Th..

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Awarded by Australian Research Council

Awarded by Australian National Preventive Health Agency

Funding Acknowledgements

The research was supported by grant funding from the Australian Research Council (LP120100689), VicHealth, Australian Drug Foundation, and the Australian National Preventive Health Agency (460BR2011). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.