Book Chapter

Rethinking the critical imagination

Jeff B Murray, Julie L Ozanne

HANDBOOK OF QUALITATIVE RESEARCH METHODS IN MARKETING | EDWARD ELGAR PUBLISHING LTD | Published : 2006

DOI: 10.4337/9781847204127.00010

University of Melbourne Researchers

Julie Ozanne Author Management and Marketing

Citation metrics

10Web of Science

Keywords

Social Sciences

Consumer Culture

Business & Economics