Book Chapter

Origins, qualities, and envisionments of transformative consumer research

DG Mick, S Pettigrew, C Pechmann, JL Ozanne

Transformative Consumer Research for Personal and Collective Well Being | TAYLOR & FRANCIS LTD | Published : 2012

DOI: 10.4324/9780203813256

University of Melbourne Researchers

Citation metrics

55Scopus
89Web of Science

Keywords

Business
Perceptions
Intentions
Conduct
Business & Economics
Community
Empowerment
Messages
Behavior
Beliefs
Education
Social Sciences
Persuasion Knowledge