Journal article

Improving service encounters through resource sensitivity: The case of health care delivery in an Appalachian community

RG Lee, JL Ozanne, RP Hill

JOURNAL OF PUBLIC POLICY & MARKETING | AMER MARKETING ASSOC | Published : 1999

Abstract

Pierre Bourdieu's work on the political economy of symbolic power is particularly relevant to marketing and public policy aimed at ameliorating consumer vulnerability and persistent social inequities. This theoretical framework highlights various resources, or capital, that individuals possess and how these resources (or lack of) affect power relations. The authors use an ethnographic study of women's health care encounters in a rural Appalachian coal mining community to explore and demonstrate the usefulness of this approach. Specifically, in some health care encounters, social inequality is reinforced through the interplay of different forms of capital between the service provider and cons..

View full abstract

University of Melbourne Researchers