Journal article

REVITALIZING THE CRITICAL IMAGINATION - UNLEASHING THE CROUCHED TIGER

JB MURRAY, JL OZANNE, JM SHAPIRO

JOURNAL OF CONSUMER RESEARCH | UNIV CHICAGO PRESS | Published : 1994

DOI: 10.1086/209418

University of Melbourne Researchers

Julie Ozanne Author Management and Marketing

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31Web of Science

Keywords

Consumer Research

Critical Imagination

Business & Economics

Social Sciences