Melanie Wakefield

Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators' support for alcohol policies? An experimental study.

Maree Scully, Helen Dixon, Emily Brennan, Jeff Niederdeppe, Kerry O'Brien, Simone Pettigrew, Brian Vandenberg, Melanie Wakefield

Journal article  |  2023  |  BMC Public Health

BACKGROUND: Exposure to alcohol advertising and sponsorship through elite sport is associated with harmful use of alcohol. Owing t..

Potential impact of the adult-targeted LiveLighter "Sugary Drinks" campaign on adolescent consumption: Findings from a national cross-sectional school survey.

Claudia Gascoyne, Maree Scully, Melanie Wakefield, Belinda Morley

Journal article  |  2023  |  Health Promot J Austr

ISSUE ADDRESSED: To examine the potential impact on trends in reported adolescent sugar-sweetened beverage (SSB) consumption follo..

Food purchasing practices in various retail settings and dietary intake: A cross-sectional survey of Australian adolescents.

Yan Jun Michelle Chen, Ashleigh Haynes, Maree Scully, Claudia Gascoyne, Alison McAleese, Helen Dixon, Belinda Morley, Melanie Wakefield

Journal article  |  2023  |  Health Promot J Austr

BACKGROUND/AIMS: Discretionary, energy-dense, nutrient-poor food and drinks are heavily marketed and readily available in retail s..

Association between single-channel and cumulative exposure to alcohol advertising and drinking behaviours among Australian adolescents.

Emily Bain, Maree Scully, Melanie Wakefield, Sarah Durkin, Victoria White

Journal article  |  2023  |  Drug Alcohol Rev

INTRODUCTION: Widespread commercial promotion of alcohol products in Australia undermines the abstinence message for young people...

Obesity prevention and related public health advertising versus competing commercial advertising expenditure in Australia.

Ashleigh Haynes, Megan Bayly, Helen Dixon, Alison McAleese, Jane Martin, Yan Jun Michelle Chen, Melanie Wakefield

Journal article  |  2022  |  Health Promot Int

Mass media campaigns can change attitudes and behaviours to improve population health. However, a key challenge is achieving share..

The health halo effect of 'low sugar' and related claims on alcoholic drinks: an online experiment with young women

Shuyan Cao, Changyuan Tang, Isla Carboon, Cassie Hayward, Hannah Capes, Yan Jun Michelle Chen, Emily Brennan, Helen Dixon, Melanie Wakefield, Ashleigh Haynes

Journal article  |  2022  |  ALCOHOL AND ALCOHOLISM

AIMS: To investigate whether 'low sugar' and related claims influence consumers' perceptions of the healthiness or other attribute..

"No Child or Adult Would Ever Probably Choose to Have 16 Teaspoons of Sugar": A Preliminary Study of Parents' Responses to Sugary Drink Warning Label Options.

Caroline Miller, Joanne Dono, Kathleen Wright, Simone Pettigrew, Melanie Wakefield, John Coveney, Gary Wittert, David Roder, Sarah Durkin, Jane Martin, Kerry Ettridge

Journal article  |  2022  |  Nutrients

Front-of-pack (FoP) warning labels are a viable policy option with the potential to inform consumer choice and assist in reducing ..

Understanding and Overcoming Barriers to Drink Counting

Leon Booth, Michelle Jongenelis, Catherine Drane, Emily Brennan, Melanie Wakefield, Tanya Chikritzhs, Penelope Hasking, Simone Pettigrew

Journal article  |  2022  |  SUBSTANCE USE & MISUSE

Objectives: Drink counting has been found to be an effective protective behavioral strategy (PBS) to reduce alcohol consumption. H..

LiveLighter (R) 'Junk Food' mass media campaign increases behavioural strategies to reduce consumption

Belinda Morley, Tegan Nuss, Claudia Gascoyne, Helen Dixon, Melanie Wakefield

Journal article  |  2022  |  HEALTH EDUCATION RESEARCH

The LiveLighter® 2016 'Junk Food' campaign ran for 5 weeks in Western Australia (WA) and urged adults to reduce their junk food co..

Health-Oriented Marketing on Alcoholic Drinks: An Online Audit and Comparison of Nutrition Content of Australian Products.

Ashleigh Haynes, Yan Jun Michelle Chen, Helen Dixon, Shannon Ng Krattli, Lisa Gu, Melanie Wakefield

Journal article  |  2022  |  J Stud Alcohol Drugs

OBJECTIVE: Marketing, label design, and product innovation strategies are being used by the alcohol industry to position some prod..