Brent Coker

WHAT MAKES SUPER-VIRAL CONTENT SO SHAREABLE?

Brent Coker

Scholarly Contribution to Database/Website  |  2020

Dr Brent Coker researches what makes social media content shareable. He reveals what psychological triggers evoke sharing motives,..

When the economy picks up again, which market categories will surge first?

Brent Coker

Scholarly Contribution to Database/Website  |  2020

Economies around the world have stalled because of mandated lockdowns. For many people, the future looks grim indeed. Yet for oth..

Arousal enhances herding tendencies when decision making

Brent Coker

Journal article  |  2020  |  Journal of Consumer Behaviour: an international research review

This research examines how arousal enhances consumer tendencies to be influenced by the majority when decision making, also known ..

Arousal increases self-disclosure

Brent Coker, Ann L McGill

Journal article  |  2020  |  Journal of Experimental Social Psychology

This research tests the hypothesis that arousal increases self-disclosure. We find that affective arousal increases the amount (st..

’Tis the season to say things we later regret – and new research tells us why

Brent Coker

Scholarly Contribution to Database/Website  |  2019

Christmas is a stressful time for many, so not surprisingly it’s also known as the season for arguments. Some assume it’s because..

The ineffectiveness of counterclaim advertising for increasing consumer sentiment

Brent Coker

Journal article  |  2017  |  JOURNAL OF CONSUMER BEHAVIOUR

When a brand is disliked, one strategy used to improve consumer sentiment is to make counter-claims against the reason for dislike..

Going Viral: The 9 Secrets of Irresistible Marketing

B Coker

Book  |  2016

YOU NEED TO GO VIRAL It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic ..

Service Recovery Observer Paradox: Using Negative Facebook Comments to Signal Trust and Honesty

B COKER, V shaw

Conference Proceedings  |  2015

Framing the NBN: Public perceptions and media representations

MV Arnold, CJ Bellamy, BLS Coker, MR Gibbs, PS Hill, B Nansen, R Wilken

Report  |  2014

Building-Up versus Paring-Down: Consumer Responses to Recommendations When Customizing

Brent Coker, Anish Nagpal

Journal article  |  2013  |  JOURNAL OF RETAILING

In this research we explore how consumers respond to recommendations when customizing products. In four studies, we find that cons..