Jan Heide

Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing

Elham Ghazimatin, Erik Mooi, Jan B Heide

Journal article  |  2021  |  Journal of Marketing

Many marketing transactions between buyers and suppliers involve short-term collaborations or so-called temporary organizations. S..

The Temporary Marketing Organization

Allegre L Hadida, Jan B Heide, Simon J Bell

Journal article  |  2019  |  Journal of Marketing

Increasingly, marketing activity is carried out within temporary organizations, whereby teams are assembled to complete a specific..

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

Kenneth H Wathne, Jan B Heide, Erik A Mooi, Alok Kumar

Journal article  |  2018  |  JOURNAL OF MARKETING RESEARCH

The article studies interfirm governance in the context of supplier–reseller relationships. Using a longitudinal study, the author..

Forms of competition and outcomes in dual distribution channels: The distributor’s perspective

AS Vinhas, JB Heide

Journal article  |  2015  |  Marketing Science

The focus of this paper is dual distribution channels in business-to-business markets. We take the perspective of the distributor,..

Bringing "Place" Back In: Regional Clusters, Project Governance, and New Product Outcomes

Paul Tracey, Jan B Heide, Simon J Bell

Journal article  |  2014  |  JOURNAL OF MARKETING

The authors examine new product outcomes in the context of regional clusters. On the basis of prior research on marketing relation..

CONCURRENT SOURCING, GOVERNANCE MECHANISMS, AND PERFORMANCE OUTCOMES IN INDUSTRIAL VALUE CHAINS

Jan B Heide, Alok Kumar, Kenneth H Wathne

Journal article  |  2014  |  STRATEGIC MANAGEMENT JOURNAL

We examine transaction governance in the context of concurrent sourcing, where a manufacturer relies on sourcing from external sup..

Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions

Bryan A Lukas, Gregory J Whitwell, Jan B Heide

Journal article  |  2013  |  JOURNAL OF MARKETING

The capability level of a product that a firm provides to a customer is an important marketing decision. In the extant literature,..

Consistency Judgments, Embeddedness, and Relationship Outcomes in Interorganizational Networks

Alberto Sa Vinhas, Jan B Heide, Sandy D Jap

Journal article  |  2012  |  MANAGEMENT SCIENCE

Past research has shown how outcomes in interorganizational relationships are influenced by the characteristics of the individual ..

Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships

Alok Kumar, Jan B Heide, Kenneth H Wathne

Journal article  |  2011  |  JOURNAL OF MARKETING

This article examines how a manufacturer's governance of an external supplier relationship affects its performance toward a downst..

THE ORGANIZATION OF REGIONAL CLUSTERS

Simon J Bell, Paul Tracey, Jan B Heide

Journal article  |  2009  |  ACADEMY OF MANAGEMENT REVIEW

We introduce a model of interorganizational governance within regional clusters. Drawing on the "new institutional economics" lite..