Jan Heide

The Temporary Marketing Organization

Allegre L Hadida, Jan B Heide, Simon J Bell

Journal article  |  2019  |  Journal of Marketing

Increasingly, marketing activity is carried out within temporary organizations, whereby teams are assembled to complete a specific..

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

Kenneth H Wathne, Jan B Heide, Erik A Mooi, Alok Kumar

Journal article  |  2018  |  Journal of Marketing Research

Forms of competition and outcomes in dual distribution channels: The distributor’s perspective

AS Vinhas, JB Heide

Journal article  |  2015  |  Marketing Science

Bringing "Place" Back In: Regional Clusters, Project Governance, and New Product Outcomes

Paul Tracey, Jan B Heide, Simon J Bell

Journal article  |  2014  |  JOURNAL OF MARKETING

CONCURRENT SOURCING, GOVERNANCE MECHANISMS, AND PERFORMANCE OUTCOMES IN INDUSTRIAL VALUE CHAINS

Jan B Heide, Alok Kumar, Kenneth H Wathne

Journal article  |  2014  |  Strategic Management Journal

Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions

Bryan A Lukas, Gregory J Whitwell, Jan B Heide

Journal article  |  2013  |  Journal of Marketing

Consistency Judgments, Embeddedness, and Relationship Outcomes in Interorganizational Networks

Alberto Sa Vinhas, Jan B Heide, Sandy D Jap

Journal article  |  2012  |  Management Science

Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships

Alok Kumar, Jan B Heide, Kenneth H Wathne

Journal article  |  2011  |  Journal of Marketing

THE ORGANIZATION OF REGIONAL CLUSTERS

Simon J Bell, Paul Tracey, Jan B Heide

Journal article  |  2009  |  ACADEMY OF MANAGEMENT REVIEW

Interfirm monitoring, social contracts, and relationship outcomes

Jan B Heide, Kenneth H Wathne, Aksel I Rokkan

Journal article  |  2007  |  JOURNAL OF MARKETING RESEARCH