Jill Lei

Adding more portion-size options to a menu: A means to nudge consumers to choose larger portions of healthy food items

Tripat Gill, Jing Lei, Hae Joo Kim

Journal article  |  2022  |  APPETITE

We propose and find that the extremeness aversion bias when choosing portion-sizes is stronger for healthy food as compared to unh..

The clothes that make you eat healthy: The impact of clothes style on food choice

X Wang, X Wang, J Lei, MCH Chao

Journal article  |  2021  |  Journal of Business Research

Consumers often spend a considerable amount of time and resources on clothing, with the hope of influencing how others perceive th..

The effect of ending disclosure on the persuasiveness of narrative PSAs

Davide C Orazi, Jill Lei, Liliana L Bove

Journal article  |  2021  |  Journal of Business Research

Cautionary stories in which misbehavior results in negative outcomes are often used in public service announcements (PSAs) to prom..

The Impact of a Two-Step Choice Process on Trade-Off Decisions

Jing Lei, Ying Zhang

Journal article  |  2021  |  JOURNAL OF CONSUMER RESEARCH

Trade-offs between attributes are common when making product choices. Prior research suggests that consumers tend to avoid the ext..

Unpalatable food for thought: Let marketing research guide effective public obesity interventions

Stephen S Holden, Natalina Zlatevska, Joy Parkinson, Romain Cadario, Chris Dubelaar, Jing Lei, Elizabeth Moore, Nada Sayarh, Anneleen Van Kerckhove, Carolina Werle

Journal article  |  2021  |  Obesity Reviews

The prevalence of obesity is growing unabatedly despite the considerable efforts directed at the problem. Although abundant resear..

What kind of donor are you? Uncovering complexity in donor identity

Liliana Bove, Danielle Chmielewski, Benjamin A Neville, Jing Lei, Anish Nagpal

Journal article  |  2021  |  Psychology and Marketing

Identity is a useful lens to understand donation behavior. However, studies have typically conceptualized and examined donor ident..

Can companies survive a multi-brand crisis? Research on consumer scapegoating

X Zhang, H Zhang, J Lei, H Gao

Journal article  |  2020  |  Sustainability

Compared with single-brand crises, multi-brand crises have broader and deeper influence. However, there is only a limited amount o..

More Eggs in the Same Basket: How Shopping Online Reduces Variety Seeking in Purchases

Julie Verstraeten, Anneleen Van Kerckhove, Jing Lei, Ye Zhao

Conference Proceedings  |  2020  |  51st Annual Conference of the Association for Consumer Research

Impact of vertical line extensions on brand attitudes and new extensions

Mauricio Palmeira, Jing Lei, Ana Valenzuela

Journal article  |  2019  |  European Journal of Marketing

Purpose Companies often extend brands to higher or lower quality tiers to access different market segments. However, the impact of..

The Impact of Trade-Off Type on Extremeness Aversion

Jing Lei, Dries Benoit

Conference Proceedings  |  2019  |  Advances in Consumer Research, Volume 47