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Jill Lei's highlights
FEATURED Journal article
The effect of ending disclosure on the persuasiveness of narrative PSAs
Read moreJill Lei's selected work
THE IMPACT OF PRICE AND MENU DESIGN ON FOOD CHOICES
Internal Research Grant
Unpalatable food for thought: Let marketing research guide effective public obesity interv..
Journal article
The clothes that make you eat healthy: The impact of clothes style on food choice
Journal article
What kind of donor are you? Uncovering complexity in donor identity
Journal article
Can companies survive a multi-brand crisis? Research on consumer scapegoating
Journal article
Impact of vertical line extensions on brand attitudes and new extensions
Journal article
Jill Lei's selected work
Projects
Displaying the 1 most recent project by Jill Lei.
Project Types
1
Internal Research Grant
Additional Information
Scholarly Works
Displaying the 10 most recent scholarly works by Jill Lei.
Honours, Awards and Fellowships
Credentials
Positions
Associate Professor In Marketing
Management and Marketing
Education
PhD in Marketing
Maastricht University
MSc in Marketing
University of Groningen
Bachelor in Business
Nanjing University of Science and Technology