Jill Lei

The effect of ending disclosure on the persuasiveness of narrative PSAs

Davide C Orazi, Jill Lei, Liliana L Bove

Journal article  |  2021  |  Journal of Business Research

Cautionary stories in which misbehavior results in negative outcomes are often used in public service announcements (PSAs) to prom..

Unpalatable food for thought: Let marketing research guide effective public obesity interventions

Stephen S Holden, Natalina Zlatevska, Joy Parkinson, Romain Cadario, Chris Dubelaar, Jing Lei, Elizabeth Moore, Nada Sayarh, Anneleen Van Kerckhove, Carolina Werle

Journal article  |  2021  |  Obesity Reviews

The prevalence of obesity is growing unabatedly despite the considerable efforts directed at the problem. Although abundant resear..

The clothes that make you eat healthy: The impact of clothes style on food choice

X Wang, X Wang, J Lei, MCH Chao

Journal article  |  2021  |  Journal of Business Research

Consumers often spend a considerable amount of time and resources on clothing, with the hope of influencing how others perceive th..

What kind of donor are you? Uncovering complexity in donor identity

Liliana Bove, Danielle Chmielewski, Benjamin A Neville, Jing Lei, Anish Nagpal

Journal article  |  2020  |  Psychology and Marketing

Identity is a useful lens to understand donation behavior. However, studies have typically conceptualized and examined donor ident..

Can companies survive a multi-brand crisis? Research on consumer scapegoating

X Zhang, H Zhang, J Lei, H Gao

Journal article  |  2020  |  Sustainability

Compared with single-brand crises, multi-brand crises have broader and deeper influence. However, there is only a limited amount o..

Impact of vertical line extensions on brand attitudes and new extensions

Mauricio Palmeira, Jing Lei, Ana Valenzuela

Journal article  |  2019  |  European Journal of Marketing

Purpose Companies often extend brands to higher or lower quality tiers to access different market segments. However, the impact of..

Counter-stereotypical products: Barriers to their adoption and strategies to overcome them

Tripat Gill, Jing Lei

Journal article  |  2018  |  Psychology & Marketing

Inspirational Appeals Are More Effective: The Influence of Strength Emotions on Persuasion and Donation

J Lei, J Liang, Z Chen

Journal article  |  2017  |  Rutgers Business Review

It is well acknowledged that people are more likely to donate when they feel sad about the victim of an unfortunate situation and ..

Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions

Gergely Nyilasy, Jing Lei, Anish Nagpal, Joseph Tan

Journal article  |  2016  |  PUBLIC HEALTH NUTRITION

Inspire me to donate: The use of strength emotion in donation appeals

J Liang, Z Chen, J Lei

Journal article  |  2016  |  Journal of Consumer Psychology

© 2015 Society for Consumer Psychology. Previous research has shown that the use of negative emotions such as sadness in donation ..