Jill Lei

Impact of vertical line extensions on brand attitudes and new extensions

Mauricio Palmeira, Jing Lei, Ana Valenzuela

Journal article  |  2019  |  European Journal of Marketing

Purpose Companies often extend brands to higher or lower quality tiers to access different market segments. However, the impact of..

Counter-stereotypical products: Barriers to their adoption and strategies to overcome them

Tripat Gill, Jing Lei

Journal article  |  2018  |  Psychology & Marketing

Inspirational appeals are more effective: The influence of strength emotions on persuasion and donation

J Liang, Z Chen, J Lei

Journal article  |  2017  |  Rutgers Business Review

It is well acknowledged that people are more likely to donate when they feel sad about the victim of an unfortunate situation and ..

Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions

Gergely Nyilasy, Jing Lei, Anish Nagpal, Joseph Tan

Journal article  |  2016  |  Public Health Nutrition

Inspire me to donate: The use of strength emotion in donation appeals

J Liang, Z Chen, J Lei

Journal article  |  2016  |  Journal of Consumer Psychology

© 2015 Society for Consumer Psychology. Previous research has shown that the use of negative emotions such as sadness in donation ..

Empowering social change through advertising co-creation: The roles of source disclosure, sympathy and personal involvement

D Orazi, L Bove, J LEI

Journal article  |  2016  |  International Journal of Advertising

Despite the emerging trend of adopting co-creative approaches in public and non-profit advertising, research has overlooked partic..

Make It More Authentic: The Drivers of Positive Ad Evaluations in Co-created Health Communications

Davide C Orazi, Max N Theilacker, Liliana L Bove, Jing Lei

Conference Proceedings  |  2016  |  REDISCOVERING THE ESSENTIALITY OF MARKETING

The nature and framing of gambling consequences in advertising

Davide C Orazi, Jing Lei, Liliana L Bove

Journal article  |  2015  |  Journal of Business Research

To Choose or to Reject: The Effect of Decision Frame on Food Customization Decisions

Anish Nagpal, Jing Lei, Adwait Khare

Journal article  |  2015  |  Journal of Retailing

The effect of food toppings on calorie estimation and consumption

Ying Jiang, Jing Lei

Journal article  |  2014  |  Journal of Consumer Psychology

Scare me to stop: The effectiveness of physical and social fear appeals on different audiences in anti-drink driving campaigns

D ORAZI, J Lei, LL Bove

Conference Proceedings  |  2013  |  EMAC 42nd Annual Conference Proceedings

Consumer evaluations of convergent products: A study from the viewpoint of information processing style

undefined Chang, undefined Zhang, J Lei

Journal article  |  2013  |  Journal of Marketing Science

A new perspective on the incentive-blood donation relationship: partnership, congruency, and affirmation of competence

Danielle Chmielewski, Liliana L Bove, Jing Lei, Ben Neville, Anish Nagpal

Journal article  |  2012  |  Transfusion

Base-Rate Information in Consumer Attributions of Product-Harm Crises

Jing Lei, Niraj Dawar, Zeynep Gurhan-Canli

Journal article  |  2012  |  Journal of Marketing Research

Attribute order effects on consumer judgment: The role of ideal point availability and attribute importance

Y Jiang, J Lei

Conference Proceedings  |  2009  |  Advances in Consumer Research

The portion-size effect: How increasing the number of portion-size options can increase the volume of food consumption

J Lei, T Gill

Conference Proceedings  |  2009  |  Advances in Consumer Research

The impact of semantic vs. lexical relations on the strength of inter-brand linkages

J Lei, N Dawar

Conference Proceedings  |  2009  |  Advances in Consumer Research

Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

N Dawar, J Lei

Journal article  |  2009  |  Journal of Business Research

Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products

T Gill, J Lei

Journal article  |  2009  |  Marketing Letters: a journal of research in marketing

Consumer Responses to Vertical Service Line Extensions

J Lei, K de Ruyter, M Wetzels

Journal article  |  2008  |  Journal of Retailing

Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects

J Lei, N Dawar, J Lemmink

Journal article  |  2008  |  Journal of Marketing

The impact of information characteristics on negative spillover effects in brand portfolios

J Lei, N Dawar, J Lemmink

Journal article  |  2006  |  Advances in Consumer Research

Service intensiveness and brand extension evaluations

J Lei, R Pruppers, H Ouwersloot, J Lemmink

Journal article  |  2004  |  Journal of Service Research