Find out more about Bryan Lukas' experience
Bryan Lukas' highlights
FEATURED Journal article
Controlling for spurious moderation in marketing: A review of statistical techniques
Read moreBryan Lukas' selected work
Discount venture brands: Self-congruity and perceived value-for-money?
Journal article
Supporting New Product Launches With Social Media Communication and Online Advertising: Sa..
Journal article
BRAND PORTFOLIO ARCHITECTURE AND FIRM PERFORMANCE: THE MODERATING IMPACT OF GENERIC STRATE..
Conference Proceedings
Potential Dimensions of Customer Co–Creation
Book Chapter
Service-Dominant Orientation: Measurement and Impact on Performance Outcomes
Journal article
Sequential vs Simultaneous Rollouts: Contingent Effects of Product Innovativeness and Orde..
Conference Proceedings
Bryan Lukas' selected work
Projects
Displaying the 2 most recent projects from 2 for Bryan Lukas.
Project Types
2
Research Grant
Scholarly Works
Displaying the 10 most recent scholarly works from 65 for Bryan Lukas.
Honours, Awards and Fellowships
Best Paper Award (Co-Authored)
Best Paper Award (Co-Authored)
Best Paper Award (Co-Authored)
Alpha Mu Alpha Honorary Member
Phi Kappa Phi Honorary Member
Beta Gamma Sigma Honorary Member
Best Paper Award (Co-Authored)
Credentials
Positions
Honorary
Management and Marketing
Member
Strategic Management Society
Member
American Marketing Association
Member
Academy of Management
Education
Doctor of Philosophy
The University of Memphis
Master of Business Administration
University of Nebraska
Certificates & Licences
Certified Practicing Marketer (CPM)
Australian Marketing Institute (AMI)
Awarded: 31 Dec 2010
International Linkages
University of Wisconsin
United States
University of Mannheim
Germany