Erik Mooi joined the university of Melbourne in 2014. He is an associate professor in Marketing at the University of Melbourne.
His research interests focus on business marketing including topics such as inter-firm contracting, technology licensing, and franchising. He has published his research in the Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in marketing, and others. He is also the author of A Concise Guide to Market Research, published by Springer. His Google Scholar profile is found onErik A. Mooi - Google Scholar Citationson At the University of Melbourne Erik teaches Managing for Value Creation (MGMT90144) at the MSc level and Advanced Statistical Methods (MGMT90199) at the PhD level.
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Projects
Displaying the 2 most recent projects by Erik Mooi.
Scholarly Works
Displaying the 28 most recent scholarly works by Erik Mooi.
Honours, Awards and Fellowships
Best Full Paper Award
FHEA - Fellow of the Higher Education Academy (UK)
Credentials
Positions
Associate Professor In Marketing
Management And Marketing
Education
Dr.
Vrije Universiteit Amsterdam
M.Sc.
Vrije Universiteit Amsterdam
B.Sc.
University of Groningen