Erik Mooi

Deciding Fast: Examining the Relationship between Strategic Decision Speed and Decision Quality across Multiple Environmental Contexts

Neil Gareth Shepherd, Erik A Mooi, Said Elbanna, John M Rudd

Journal article  |  2020  |  European Management Review

Rapid innovation, shortened product life cycles and fierce competition place great pressures on top managers to make fast strategi..

Firm enablement through outsourcing: a longitudinal analysis of how outsourcing enables process improvement under financial and competence constraints

Henri Dekker, Erik Mooi, Alexandra Visser

Journal article  |  2020  |  Industrial Marketing Management

The dominant view is that outsourcing is driven by efficiency considerations. We demonstrate that a different path to outsourcing ..

Political Behavior Does Not (always) Undermine Strategic Decision-Making: Theory And Evidence

Neil Shepherd, Gerard Hodgkinson, Erik Mooi, Said Elbanna, John Rudd

Journal article  |  2020  |  Long Range Planning

Political behavior pervades strategic decision-making, often damaging decision quality and undermining organizational performance...

Governance and customer value creation in business solutions

Erik Mooi, Vishal Kashap, Marc van Aken

Journal article  |  2020  |  Journal of Business and Industrial Marketing

Purpose This paper aims to consider the impact of contractual and normative governance mechanisms on recommendation intent in a co..

Process Innovation and Performance: The Role of Divergence

Erik Mooi, John Rudd, Ad de Jong

Journal article  |  2020  |  European Journal of Marketing

Purpose Process innovation is a key determinant of performance. While extant literature paints a clear picture of the drivers of p..

Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration

E Mooi, S Mani, M Kleinaltenkamp, G Lilien, I Wilkinson

Journal article  |  2020  |  Journal of Business & Industrial Marketing

Purpose: This paper aims to argue that engagement with industry in research, while costly in terms of time and effort, can provide..

Government-to-government projects in an institutionally embedded environment

Ilkka Ojansivu, E Mooi, C Medlin

Conference Proceedings  |  2019  |  Proceedings of the 35th Industrial Marketing and Purchasing Group Conference (IMP)

Government-to-government exchanges have a significant economic and social impact yet present unique theoretical challenges. Despit..

G2G exchanges as arenas for boundary work and translation

Ilkka Ojansivu, E Mooi, C Medlin

Conference Proceedings  |  2019  |  Proceedings of the 9th Biennial International Conference on Business Market Management (BMM-EMAC)

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

Kenneth H Wathne, Jan B Heide, Erik A Mooi, Alok Kumar

Journal article  |  2018  |  Journal of Marketing Research

Market Research: The Process, Data, and Methods using Stata

EA Mooi, M Sarstedt, I MOOI-RECI

Book  |  2018

This book introduces market research, using commonly used quantitative techniques such as regression analysis, factor analysis, an..