Erik Mooi

What drives technology licenses to contain (non-)legally enforceable contracting?

A Hassanzadegan, EA Mooi

Journal article  |  2023  |  Industrial Marketing Management

Previous work in fields such as marketing has documented that the ability to contractually govern exchanges is contingent on a pot..

Business-to-Business Projects, Task Configuration, and Innovation

Elham Ghazimatin, Erik A Mooi, Jan B Heide

Journal article  |  2022  |  JOURNAL OF MARKETING RESEARCH

Many new products and processes originate from projects. In two studies, the authors consider how a project's organizational desig..

The market value of rhetorical signals in technology licensing contracts

Thu Jordan Truong, Stephan Ludwig, Erik Mooi, Liliana Bove

Journal article  |  2022  |  INDUSTRIAL MARKETING MANAGEMENT

Automated text and content analysis in business-to-business (B2B) settings – such as technology licensing – can offer rich insight..

Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?

Erik Mooi, Ernst Christiaan Osinga, Carlos Daniel Santos

Journal article  |  2022  |  EUROPEAN JOURNAL OF MARKETING

Purpose: Product innovations are often the result of combinations of internal and external knowledge. A significant amount of open..

Value from technology licensing - The role of monitoring and licensing experience

Erik Mooi, Stefan Wuyts

Journal article  |  2021  |  INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Technology licensing is an important form of exchange in business-to-business markets. Licensees consider licensing technologies a..

Call for papers for a special issue-The governance of new inter-organizational relationships: Coordination, collaboration, and control

Vishal Kashyap, David Gilliland, Erik Mooi

Journal article  |  2021  |  JOURNAL OF INTER-ORGANIZATIONAL RELATIONSHIPS

Mobilizing the Temporary Organization: The Governance Roles of Selection and Pricing

Elham Ghazimatin, Erik Mooi, Jan B Heide

Journal article  |  2021  |  Journal of Marketing

Many marketing transactions between buyers and suppliers involve short-term collaborations or so-called temporary organizations. S..

Guest Editorial - "Connect, Engage, Transform!"

Erik Mooi, Sudha Mani

Journal article  |  2020  |  Journal of Business and Industrial Marketing

This Special Issue “Connect, Engage, Transform!” is associated with the 2018 Australian & New Zealand Marketing Academy (ANZMAC) c..

HRM and innovation: the mediating role of market-sensing capability and the moderating role of national power distance

Cai-Hui Veronica Lin, Karin Sanders, Jian-Min James Sun, Helen Shipton, Erik A Mooi

Journal article  |  2020  |  International Journal of Human Resource Management

This paper examines the mechanism through which HRM practices promote firms’ innovation and how this relationship differs across c..

Deciding Fast: Examining the Relationship between Strategic Decision Speed and Decision Quality across Multiple Environmental Contexts

Neil Gareth Shepherd, Erik A Mooi, Said Elbanna, John M Rudd

Journal article  |  2020  |  EUROPEAN MANAGEMENT REVIEW

Rapid innovation, shortened product life cycles and fierce competition place great pressures on top managers to make fast strategi..