Erik Mooi joined the university of Melbourne in 2014. He is an associate professor in Marketing at the University of Melbourne.

His research interests focus on business marketing including topics such as inter-firm contracting, technology licensing, and franchising. He has published his research in the Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in marketing, and others. He is also the author of A Concise Guide to Market Research, published by Springer. His Google Scholar profile is found onErik A. Mooi - Google Scholar Citationson At the University of Melbourne Erik teaches Managing for Value Creation (MGMT90144) at the MSc level and Advanced Statistical Methods (MGMT90199) at the PhD level.

Find out more about Erik Mooi's experience

Erik Mooi's highlights

FEATURED Journal article

Governance and customer value creation in business solutions

Erik Mooi's selected work

Making Sense And Managing Institutional Complexity: University Of Melbourne Adf Research N..

Research Grant

Process Innovation and Performance: The Role of Divergence

Journal article

Isbm B2b Grant

Research Grant

Political Behavior Does Not (always) Undermine Strategic Decision-Making: Theory And Evide..

Journal article

Government-to-government projects in an institutionally embedded environment

Conference Proceedings

G2G exchanges as arenas for boundary work and translation

Conference Proceedings

Projects

Displaying the 2 most recent projects by Erik Mooi.

Making Sense And Managing Institutional Complexity: University Of Melbourne Adf Research Network

2018 - 2018

Completed

Isbm B2b Grant

2015 - 2016

Completed

2

Projects

Project Types

2

Research Grant

Scholarly Works

Displaying the 30 most recent scholarly works by Erik Mooi.

Governance and customer value creation in business solutions

Erik Mooi, Vishal Kashyap, Marc van Aken

Journal article | 2020 | Journal of Business and Industrial Marketing

This paper considers the impact of contractual and normative governance mechanisms on recommendation intent in a context of health..

Process Innovation and Performance: The Role of Divergence

Erik Mooi, John Rudd, Ad de Jong

Journal article | 2020 | European Journal of Marketing

Purpose Process innovation is a key determinant of performance. While extant literature paints a clear picture of the drivers of p..

Political Behavior Does Not (always) Undermine Strategic Decision-Making: Theory And Evidence

Neil Shepherd, Erik Mooi, Gerard Hodgkinson, Said Elbanna, John Rudd

Journal article | 2020 | Long Range Planning

Political behavior pervades strategic decision-making, often damaging decision quality and undermining organizational performance...

Government-to-government projects in an institutionally embedded environment

Ilkka Ojansivu, E Mooi, C Medlin

Conference Proceedings | 2019 | Proceedings of the 35th Industrial Marketing and Purchasing Group Conference (IMP)

Government-to-government exchanges have a significant economic and social impact yet present unique theoretical challenges. Despit..

G2G exchanges as arenas for boundary work and translation

Ilkka Ojansivu, E Mooi, C Medlin

Conference Proceedings | 2019 | Proceedings of the 9th Biennial International Conference on Business Market Management (BMM-EMAC)

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

Kenneth H Wathne, Jan B Heide, Erik A Mooi, Alok Kumar

Journal article | 2018 | Journal of Marketing Research

Market Research: The Process, Data, and Methods using Stata

EA Mooi, M Sarstedt, I MOOI-RECI

Book | 2018

This book introduces market research, using commonly used quantitative techniques such as regression analysis, factor analysis, an..

The Early Bird Catches the Worm or Decide in Haste and Repent at Leisure?

Neil Gareth Shepherd, John Rudd, Erik Mooi

Conference Proceedings | 2017 | Academy of Management Proceedings

Openness and Innovation Performance Revisited

A stakeholder perspective on buyer-supplier conflict

EA Mooi, RT Frambach

Journal article | 2009 | Journal of Marketing Channels

30

Scholarly Works

Keyword Analysis

Marketing

Management and Productivity

Business and Management

Expanding Knowledge

Econometrics

Banking, Finance and Investment

Building Management and Services

Honours, Awards and Fellowships

2014

Best Full Paper Award

British Academy of Management

2010

FHEA - Fellow of the Higher Education Academy (UK)

2

Awards

Credentials

Positions

Associate Professor In Marketing

Management And Marketing

Education

Dr.

Vrije Universiteit Amsterdam

M.Sc.

Vrije Universiteit Amsterdam

B.Sc.

University of Groningen

Links

ORCID

0000-0003-3613-1179

A/Prof

Erik Mooi

Associate Professor In Marketing

Management And Marketing

A/Prof

Erik Mooi

Enquiries

Contact Erik

Division

Business And Economics

Primary Interest

Outsourcing

A/Prof

Erik Mooi

Enquiries

Contact

Find out more about Erik Mooi's experience

Erik Mooi's highlights

FEATURED Journal article

Governance and customer value creation in business solutions

Erik Mooi's selected work

Research Grant

Journal article

Research Grant

Journal article

Conference Proceedings

Conference Proceedings

Projects

Making Sense And Managing Institutional Complexity: University Of Melbourne Adf Research Network

Isbm B2b Grant

2

Projects

Project Types

Scholarly Works

Governance and customer value creation in business solutions

Process Innovation and Performance: The Role of Divergence

Political Behavior Does Not (always) Undermine Strategic Decision-Making: Theory And Evidence

Government-to-government projects in an institutionally embedded environment

G2G exchanges as arenas for boundary work and translation

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

Market Research: The Process, Data, and Methods using Stata

The Early Bird Catches the Worm or Decide in Haste and Repent at Leisure?

Openness and Innovation Performance Revisited

From Customer-Oriented Strategy to Organizational Financial Performance: The Role of Human Resource Management and Customer-Linking Capability

Opening the Black-Box between HRM and Firm Innovation: The Moderating Effect of Power Distance

A Concise Guide to Market Research

The Missing Link between HRM and Organizational Performance

How contracts and enforcement explain transaction outcomes

Is there a global model of learning organizations? An empirical, cross-nation study

Encouraging innovation in business relationships-A research note

Introduction to Market Research

Getting Data

Data

Communicating the Results

Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Cluster Analysis

Hypothesis Testing & ANOVA

Regression Analysis

Factor Analysis

Descriptive Statistics

The Market Research Process

Contract Specificity and Its Performance Implications

Response-Based Segmentation Using Finite Mixture Partial Least Squares Theoretical Foundations and an Application to American Customer Satisfaction Index Data

A stakeholder perspective on buyer-supplier conflict

30

Scholarly Works

Keyword Analysis

Honours, Awards and Fellowships

2

Awards

Credentials

Positions

Associate Professor In Marketing

Education

Dr.

M.Sc.

B.Sc.

Links

ORCID

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