Wonsun Shin

Marketing to Children Through Digital Media: Trends and Issues

Wonsun Shin

Book Chapter  |  2021

This collection investigates and critiques the dynamism of children's lives online with contributions fielding both global and hyp..

Global Sentiments Surrounding the COVID-19 Pandemic on Twitter: Analysis of Twitter Trends.

May Oo Lwin, Jiahui Lu, Anita Sheldenkar, Peter Johannes Schulz, Wonsun Shin, Raj Gupta, Yinping Yang

Journal article  |  2020  |  JMIR Public Health and Surveillance

BACKGROUND: With the World Health Organization's pandemic declaration and government-initiated actions against coronavirus disease..

Youth Media Consumption and Privacy Risks in the Digital Era

Wonsun Shin

Book Chapter  |  2020

Young people’s heavy use of digital media has raised concerns about privacy risks. However, little has been known regarding the un..

The role of socialization agents in adolescents’ responses to app-based mobile advertising

Wonsun Shin, May O Lwin, Andrew ZH Yee, Kalya M Kee

Journal article  |  2020  |  International Journal of Advertising

This study examines how parents, peers, and media use affect adolescents’ attitudinal and behavioral responses to app-based mobile..

Adolescents’ responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad skepticism in explaining information disclosure

Seounmi Youn, W Shin

Journal article  |  2020  |  International Journal of Advertising

Integrating the persuasion knowledge model (PKM) and privacy calculus model (PCM), this study examines how adolescents’ persuasion..

Young Chinese WeChat Users' Brand-Following Behavior

Wonsun Shin, Yan Huo

Journal article  |  2019  |  Makara Human Behavior Studies in Asia

Screen-obsessed: Parenting in the Digital Age

Wonsun Shin, May O Lwin

Book  |  2019

Screen-obsessed: Parenting in the Digital Age is the first book solely focusing on parental supervision of children's media use. T..

Examining young Chinese WeChat users’ brand-following behaviors: Antecedents and consequences

Wonsun Shin, Yan Huo

Presentation  |  2019

Refereed full conference paper presented at the American Academy of Advertising (AAA) Global Conference, 12-15 July 2019, Beijing,..

Integrated Marketing Communications: A Balanced Approach

Maxwell Winchester, Peter Ling, Lara Stocchi, May Lwin, W Shin, Hyunjin Kang

Book  |  2019

Chapter 1: Introduction to IMC and Communication Models and Processes -- Chapter 2: Marketing Communication and Consumer Behaviour..

Teens' responses to Facebook newsfeed advertising: The effects of cognitive appraisal and social influence on privacy concerns and coping strategies

Seounmi Youn, Wonsun Shin

Journal article  |  2019  |  Telematics and Informatics