Dr Wonsun Shin is a Senior Lecturer in Media and Communications at the University of Melbourne. Prior to joining the University of Melbourne in 2016, Wonsun was an Assistant Professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.
Her primary area of research addresses young consumers’ interactions with digital media and the role of parents in protecting children from potentially unethical digital media and interactive advertising practices (e.g., privacy intrusion). Her recent work examines adolescents’ privacy management in digital media, the role of parental mediation in young consumers’ responses to digital marketing, factors influencing parental mediation strategies, and the comparison between parental mediation and peer influence in shaping youths’ media- and consumption-related attitudes and behaviors.
Her secondary area of research focuses on advertisers’ use of digital media (e.g., websites, social media, and mobile devices) and its impact on consumers. She has investigated global corporations’ use of brand websites and social media, consumers’ privacy management strategies in mobile marketing contexts, and factors associated with mobile phone users’ avoidance of location-based advertising.
Her work has been published in top-tier communication journals such as New Media & Society, Communication Research, Computers in Human Behavior, International Journal of Advertising, Journal of Broadcasting and Electronic Media, and Journal of Health Communication, and won a number of research awards from international conferences. Most of her past and ongoing research projects have been funded by competitive extramural and intramural funding programs.
She serves on the Editorial Review Board of the Journal of Advertising (2016-2019) and the International Advertising Education Committee of American Academy of Advertising (2016-present).
Prior to academia, Wonsun gained professional experience in advertising and marketing communications at Gallup & Robinson, Inc., an advertising and marketing research firm in New Jersey, USA. As an account research manager, she performed a wide variety of advertising and marketing communications research and acquired first-hand industry experience by working for top global marketers.
Find out more about Wonsun Shin's experience
Wonsun Shin's highlights
FEATURED Journal article
Social Networking Site Use and Materialistic Values among Youth: The Safeguarding Role of the Parent‒Child Relationship and Self-Regulation
Read moreWonsun Shin's selected work
How much digital time is too much during COVID-19?
NEWS ARTICLE
How does "talking about the Internet with others" affect teenagers experience of online ri..
Journal article
A Parental Health Education Model of Children's Food Consumption: Influence on Children's ..
Journal article
Global Sentiments Surrounding the COVID-19 Pandemic on Twitter: Analysis of Twitter Trends..
Journal article
Youth Media Consumption and Privacy Risks in the Digital Era
Book Chapter
The role of socialization agents in adolescents’ responses to app-based mobile advertising
Journal article
Wonsun Shin's selected work
Projects
External Grants
Social and Family Research Fund (S$62,160*), Ministry of Social and Family Development Singapore, 2016-2018
- Project title: How parenting factors and child educational environment influence children’s online risk-taking behaviors: A mixed method assessment
(*Won the grant as a Chief Investigator but transfered the CI position to one of the Investigators (Dr. Lwin) upon resignation from Nanyang Technological University)
Ministry of Education Tier 1 Grant (S$79,760, Chief Investigator), Ministry of Education Singapore, 2014-2017
- Project title: The role of socialization agents in adolescents' responses to mobile marketing: A consumer socialization perspective
Health Service Research Competitive Research Grant (S$402,720, Investigator), Ministry of Health Singapore, 2013-2016
- Project title: A time-based assessment of children’s advertising guidelines on child food consumption and preference in Singapore
Ministry of Education Tier 1 Grant (S$99,520, Investigator), Ministry of Education Singapore, 2013-2016
- Project title: The impact of advertising and social media on Singapore adolescents’ and youths’ materialism and unhealthy consumption behaviors: A multi-disciplinary approach
Internal Grants (University/School Level)
Faculty Research Grant Scheme (A
- Project title: Parenting and digital risks: A cross-cultural approach
Asian Consumer Insight Grant (S99,600, Investigator), Nanyang Business School, 2015-2018.
- Project title: Future health in Asia: A multi-country study of health information and health benefit seeking behaviors
Humanities, Arts, and Social Sciences (HASS) Incentive Scheme for the Development of Competitive Grant (S$5,000, Chief Investigator), Nanyang Technological University, 2015-2017
- Project title: Developing parental mediation scales and identifying antecedents of parental mediation of children’s media use
Academic Research Grant (S$5,000, Investigator), Nanyang Technological University, 2014-2016
- Project title: Effects of interactive narratives and cultural congruency on promoting influenza vaccination
School Research Cluster Grant (S$50,000, Investigator), Nanyang Technological University, 2012-2016
- Project title: Understanding the drivers of corporate image: Toward a social responsibility model
Academic Research Grant (S$4,940, Chief Investigator), Nanyang Technological University, 2011-2013
- Project title: The role of social media in health communication: Content analysis of social media strategies employed by commercial and non-commercial health organizations
Start-Up Grant (SUG) (S$30,000, Chief Investigator), Nanyang Technological University, 2011-2015
- Project title: Parental mediation of children’s exposure to interactive advertising
Academic Research Grant (S$5,000, Investigator), Nanyang Technological University, 2011-2013
- Project title: Psychological reactance and public campaigns: The effects of message source and message features on young adults’ response to campaign messages in Singapore
Kriss Research Grant (US$500, Chief Investigator), School of Journalism and Mass Communication, University of Minnesota, Spring 2009
Scholarly Works
Displaying the 10 most recent scholarly works by Wonsun Shin.
News
Displaying the 1 most recent news article by Wonsun Shin.
Honours, Awards and Fellowships
Best Paper Award
Best Paper Award
Top Special Topics Paper Award (1st place), Advertising Division
Urakami Foundation Award
Honorable Mention Presentation Award
Top Scholar Award
Ralph Casey Dissertation Research Award
Jung-Sook Lee Best Student Paper Award (1st place)
Credentials
Positions
Positions
Senior Lecturer In Media & Communications
Culture And Communication
International Advertising Education Committee
American Academy of Advertising (AAA)
Member
American Academy of Advertising (AAA)
Member
International Communication Association (ICA)
Education
Education
Doctor of Philosophy in Mass Communication
University of Minnesota
Master of Arts in Television-Radio
Syracuse University
Bachelor of Arts in Journalism and Mass Communication
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