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Dr

Wonsun Shin

Associate Professor In Media & Communications
Online risk taking
privacy management
responses to online/mobile marketing
social sciences
communication
television
parental mediation
adolescents
strategies
Wonsun Shin's Profile Picture
Dr

Wonsun Shin

 
Division
Arts
 
Primary Interest
Consumer Socialization
Wonsun Shin's Profile Picture
Dr

Wonsun Shin

 

Dr Wonsun Shin is a Senior Lecturer in Media and Communications at the University of Melbourne. Prior to joining the University of Melbourne in 2016, Wonsun was an Assistant Professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.



Her primary area of research addresses young consumers’ interactions with digital media and the role of parents in protecting children from potentially unethical digital media and interactive advertising practices (e.g., privacy intrusion). Her recent work examines adolescents’ privacy management in digital media, the role of parental mediation in young consumers’ responses to digital marketing, factors influencing parental mediation strategies, and the comparison between parental mediation and peer influence in shaping youths’ media- and consumption-related attitudes and behaviors.

Her secondary area of research focuses on advertisers’ use of digital media (e.g., websites, social media, and mobile devices) and its impact on consumers. She has investigated global corporations’ use of brand websites and social media, consumers’ privacy management strategies in mobile marketing contexts, and factors associated with mobile phone users’ avoidance of location-based advertising.

Her work has been published in top-tier communication journals such as New Media & Society, Communication Research, Computers in Human Behavior, International Journal of Advertising, Journal of Broadcasting and Electronic Media, and Journal of Health Communication, and won a number of research awards from international conferences. Most of her past and ongoing research projects have been funded by competitive extramural and intramural funding programs.

She serves on the Editorial Review Board of the Journal of Advertising (2016-2019) and the International Advertising Education Committee of American Academy of Advertising (2016-present).

Prior to academia, Wonsun gained professional experience in advertising and marketing communications at Gallup & Robinson, Inc., an advertising and marketing research firm in New Jersey, USA. As an account research manager, she performed a wide variety of advertising and marketing communications research and acquired first-hand industry experience by working for top global marketers.

Scholarly Works

Displaying the 82 most recent scholarly works by Wonsun Shin.

Honours, Awards and Fellowships

2018

Best Paper Award

European Advertising Academy's International Conference on Research in Advertisng (ICORIA)

2018

Best Paper Award

Communication and Technology Division, International Communication Association (ICA)

2015

Top Special Topics Paper Award (1st place), Advertising Division

Association for Education in Journalism and Mass Communication (AEJMC)

2015

Urakami Foundation Award

Asian Congress of Nutrition

2015

Honorable Mention Presentation Award

The 3rd Biennial D. C. Health Communication (DCHC) Conference

2009

Top Scholar Award

Kappa Tau Alpha National Honor Society, USA

2009

Ralph Casey Dissertation Research Award

University of Minnesota

2007

Jung-Sook Lee Best Student Paper Award (1st place)

Communication Technology Division, Association for Education in Journalism and Mass Communication (AEJMC)

8

Awards

Credentials

Positions


Associate Professor In Media & Communications

Culture And Communication

International Advertising Education Committee

American Academy of Advertising (AAA)

Member

American Academy of Advertising (AAA)

Member

International Communication Association (ICA)

Education


Doctor of Philosophy in Mass Communication

University of Minnesota

Master of Arts in Television-Radio

Syracuse University

Bachelor of Arts in Journalism and Mass Communication

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