Dr Wonsun Shin is a Senior Lecturer in Media and Communications at the University of Melbourne. Prior to joining the University of Melbourne in 2016, Wonsun was an Assistant Professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.
Her primary area of research addresses young consumers’ interactions with digital media and the role of parents in protecting children from potentially unethical digital media and interactive advertising practices (e.g., privacy intrusion). Her recent work examines adolescents’ privacy management in digital media, the role of parental mediation in young consumers’ responses to digital marketing, factors influencing parental mediation strategies, and the comparison between parental mediation and peer influence in shaping youths’ media- and consumption-related attitudes and behaviors.
Her secondary area of research focuses on advertisers’ use of digital media (e.g., websites, social media, and mobile devices) and its impact on consumers. She has investigated global corporations’ use of brand websites and social media, consumers’ privacy management strategies in mobile marketing contexts, and factors associated with mobile phone users’ avoidance of location-based advertising.
Her work has been published in top-tier communication journals such as New Media & Society, Communication Research, Computers in Human Behavior, International Journal of Advertising, Journal of Broadcasting and Electronic Media, and Journal of Health Communication, and won a number of research awards from international conferences. Most of her past and ongoing research projects have been funded by competitive extramural and intramural funding programs.
She serves on the Editorial Review Board of the Journal of Advertising (2016-2019) and the International Advertising Education Committee of American Academy of Advertising (2016-present).
Prior to academia, Wonsun gained professional experience in advertising and marketing communications at Gallup & Robinson, Inc., an advertising and marketing research firm in New Jersey, USA. As an account research manager, she performed a wide variety of advertising and marketing communications research and acquired first-hand industry experience by working for top global marketers.
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Wonsun Shin's highlights
FEATURED Journal article
How does "talking about the Internet with others" affect teenagers' experience of online risks? The role of active mediation by parents, peers, and school teachers
Read moreWonsun Shin's selected work
Scholarly Works
Displaying the 82 most recent scholarly works by Wonsun Shin.
Honours, Awards and Fellowships
Best Paper Award
Best Paper Award
Top Special Topics Paper Award (1st place), Advertising Division
Urakami Foundation Award
Honorable Mention Presentation Award
Top Scholar Award
Ralph Casey Dissertation Research Award
Jung-Sook Lee Best Student Paper Award (1st place)
Credentials
Positions
Associate Professor In Media & Communications
Culture And Communication
International Advertising Education Committee
American Academy of Advertising (AAA)
Member
American Academy of Advertising (AAA)
Member
International Communication Association (ICA)
Education
Doctor of Philosophy in Mass Communication
University of Minnesota
Master of Arts in Television-Radio
Syracuse University
Bachelor of Arts in Journalism and Mass Communication
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