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Dr

Wonsun Shin

Senior Lecturer In Media & Communications
Culture And Communication
Online risk taking
privacy management
responses to online/mobile marketing
social sciences
communication
television
parental mediation
adolescents
strategies
Wonsun Shin's Profile Picture
Dr

Wonsun Shin

 
Division
Arts
 
Primary Interest
Consumer socialization
Wonsun Shin's Profile Picture
Dr

Wonsun Shin

 

Dr Wonsun Shin is a Senior Lecturer in Media and Communications at the University of Melbourne. Prior to joining the University of Melbourne in 2016, Wonsun was an Assistant Professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.



Her primary area of research addresses young consumers’ interactions with digital media and the role of parents in protecting children from potentially unethical digital media and interactive advertising practices (e.g., privacy intrusion). Her recent work examines adolescents’ privacy management in digital media, the role of parental mediation in young consumers’ responses to digital marketing, factors influencing parental mediation strategies, and the comparison between parental mediation and peer influence in shaping youths’ media- and consumption-related attitudes and behaviors.

Her secondary area of research focuses on advertisers’ use of digital media (e.g., websites, social media, and mobile devices) and its impact on consumers. She has investigated global corporations’ use of brand websites and social media, consumers’ privacy management strategies in mobile marketing contexts, and factors associated with mobile phone users’ avoidance of location-based advertising.

Her work has been published in top-tier communication journals such as New Media & Society, Communication Research, Computers in Human Behavior, International Journal of Advertising, Journal of Broadcasting and Electronic Media, and Journal of Health Communication, and won a number of research awards from international conferences. Most of her past and ongoing research projects have been funded by competitive extramural and intramural funding programs.

She serves on the Editorial Review Board of the Journal of Advertising (2016-2019) and the International Advertising Education Committee of American Academy of Advertising (2016-present).

Prior to academia, Wonsun gained professional experience in advertising and marketing communications at Gallup & Robinson, Inc., an advertising and marketing research firm in New Jersey, USA. As an account research manager, she performed a wide variety of advertising and marketing communications research and acquired first-hand industry experience by working for top global marketers.

Projects

External Grants

Social and Family Research Fund (S$62,160*), Ministry of Social and Family Development Singapore, 2016-2018
- Project title: How parenting factors and child educational environment influence children’s online risk-taking behaviors: A mixed method assessment
(*Won the grant as a Chief Investigator but transfered the CI position to one of the Investigators (Dr. Lwin) upon resignation from Nanyang Technological University)

Ministry of Education Tier 1 Grant (S$79,760, Chief Investigator), Ministry of Education Singapore, 2014-2017
- Project title: The role of socialization agents in adolescents' responses to mobile marketing: A consumer socialization perspective

Health Service Research Competitive Research Grant (S$402,720, Investigator), Ministry of Health Singapore, 2013-2016
- Project title: A time-based assessment of children’s advertising guidelines on child food consumption and preference in Singapore

Ministry of Education Tier 1 Grant (S$99,520, Investigator), Ministry of Education Singapore, 2013-2016
- Project title: The impact of advertising and social media on Singapore adolescents’ and youths’ materialism and unhealthy consumption behaviors: A multi-disciplinary approach


Internal Grants (University/School Level)

Faculty Research Grant Scheme (A

4,844.40, Chief Investigator), Faculty of Arts, University of Melbourne, 2016-2017.
- Project title: Parenting and digital risks: A cross-cultural approach

Asian Consumer Insight Grant (S
99,600, Investigator), Nanyang Business School, 2015-2018.
- Project title: Future health in Asia: A multi-country study of health information and health benefit seeking behaviors

Humanities, Arts, and Social Sciences (HASS) Incentive Scheme for the Development of Competitive Grant (S$5,000, Chief Investigator), Nanyang Technological University, 2015-2017
- Project title: Developing parental mediation scales and identifying antecedents of parental mediation of children’s media use

Academic Research Grant (S$5,000, Investigator), Nanyang Technological University, 2014-2016
- Project title: Effects of interactive narratives and cultural congruency on promoting influenza vaccination

School Research Cluster Grant (S$50,000, Investigator), Nanyang Technological University, 2012-2016
- Project title: Understanding the drivers of corporate image: Toward a social responsibility model

Academic Research Grant (S$4,940, Chief Investigator), Nanyang Technological University, 2011-2013
- Project title: The role of social media in health communication: Content analysis of social media strategies employed by commercial and non-commercial health organizations

Start-Up Grant (SUG) (S$30,000, Chief Investigator), Nanyang Technological University, 2011-2015
- Project title: Parental mediation of children’s exposure to interactive advertising

Academic Research Grant (S$5,000, Investigator), Nanyang Technological University, 2011-2013
- Project title: Psychological reactance and public campaigns: The effects of message source and message features on young adults’ response to campaign messages in Singapore

Kriss Research Grant (US$500, Chief Investigator), School of Journalism and Mass Communication, University of Minnesota, Spring 2009

Scholarly Works

Displaying the 10 most recent scholarly works by Wonsun Shin.

News

Displaying the 1 most recent news article by Wonsun Shin.

Honours, Awards and Fellowships

2018

Best Paper Award

European Advertising Academy's International Conference on Research in Advertisng (ICORIA)

2018

Best Paper Award

Communication and Technology Division, International Communication Association (ICA)

2015

Top Special Topics Paper Award (1st place), Advertising Division

Association for Education in Journalism and Mass Communication (AEJMC)

2015

Urakami Foundation Award

Asian Congress of Nutrition

2015

Honorable Mention Presentation Award

The 3rd Biennial D. C. Health Communication (DCHC) Conference

2009

Top Scholar Award

Kappa Tau Alpha National Honor Society, USA

2009

Ralph Casey Dissertation Research Award

University of Minnesota

2007

Jung-Sook Lee Best Student Paper Award (1st place)

Communication Technology Division, Association for Education in Journalism and Mass Communication (AEJMC)

8

Awards

Credentials

Positions

Positions


Senior Lecturer In Media & Communications

Culture And Communication

International Advertising Education Committee

American Academy of Advertising (AAA)

Member

American Academy of Advertising (AAA)

Member

International Communication Association (ICA)

Education

Education


Doctor of Philosophy in Mass Communication

University of Minnesota

Master of Arts in Television-Radio

Syracuse University

Bachelor of Arts in Journalism and Mass Communication

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