Nico Neumann

Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies

Nico Neumann, Catherine E Tucker, Timothy Whitfield

Journal article  |  2019  |  Marketing Science

Data brokers often use online browsing records to create digital consumer profiles that they sell to marketers as predefined audie..

Mandatory Calorie Disclosure: A Comprehensive Analysis of Its Effect on Consumers and Retailers

Natalina Zlatevska, Nico Neumann, Chris Dubelaar

Journal article  |  2018  |  Journal of Retailing

In 2018 restaurants in the United States will need to provide calorie information on their menus as part of the Patient Protection..

The power of big data and algorithms for advertising and customer communication

N Neumann

Conference Proceedings  |  2017  |  2016 International Workshop on Big Data and Information Security, IWBIS 2016

Leveraging customer data in scale and often in real time has led to a new field called programmatic commerce - the use of data, au..

A meta-analysis of extremeness aversion

N Neumann, U Böckenholt, A Sinha

Journal article  |  2016  |  Journal of Consumer Psychology

Using a meta-analysis of 142 experimental observations, this work examines the influence of different research design and outcome ..

A meta-analysis of loss aversion in product choice

N Neumann, U Böckenholt

Journal article  |  2014  |  Journal of Retailing

Loss aversion is a behavioral phenomenon with game-changing implications for economic theory and practice. We conduct a meta-analy..