Colin McLeod

Frontiers of Innovation and Entrepreneurship

C McLeod

Book Chapter  |  2016

Innovative Firms and the Management of Technological Partnerships: Evidence from Australia

CS McLeod, SJ Bell

Book Chapter  |  2015

Australian technology policy has traditionally relied on the use of R&D incentives to stimulate innovative activity. However, a re..

Environmentally conscious consumption: The role of retailers and peers as external influences

Yelena Tsarenko, Carla Ferraro, Sean Sands, Colin McLeod

Journal article  |  2013  |  JOURNAL OF RETAILING AND CONSUMER SERVICES

Environmentally conscious consumption is one of the key concerns in modern society generally, and increasingly among the consumer ..

Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches

Samantha Thomas, Sophie Lewis, Jenny Duong, Colin McLeod

Journal article  |  2012  |  AUSTRALIAN AND NEW ZEALAND JOURNAL OF PUBLIC HEALTH

OBJECTIVE: Using Australian Football League (AFL) matches as a case study, we investigated the frequency, length and content of ma..

Getting Generation Y to attend: Friends, interactivity and half-time entertainment

David Hugh Bednall, Michael Valos, Stewart Adam, Colin McLeod

Journal article  |  2012  |  SPORT MANAGEMENT REVIEW

People from Generation Y, given their number and stage in the family life-cycle, represent a key emerging audience for major sport..

'They are working every angle'. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies

Samantha L Thomas, Sophie Lewis, Colin McLeod, John Haycock

Journal article  |  2012  |  INTERNATIONAL GAMBLING STUDIES

As gambling products have diversified so too have the ways in which the gambling industry has been able to target, reach and engag..

Co-production and customer loyalty in financial services

Seigyoung Auh, Simon J Bell, Colin S McLeod, Eric Shih

Journal article  |  2007  |  JOURNAL OF RETAILING

Recent developments in marketing thought and practice highlight the opportunities that co-production of services provide for creat..

The role of employee commitment and trust in service relationships

RD Iverson, CS Mcleod, PJ Erwin

Journal article  |  1996  |  Marketing Intelligence & Planning

Believes that organizations need to match their internal marketing programmes to fit with their external marketing orientation. Ac..