Colin McLeod

Frontiers of Innovation and Entrepreneurship

C McLeod

Book Chapter  |  2016

Innovative Firms and the Management of Technological Partnerships: Evidence from Australia

C McLeod, S bell

Book Chapter  |  2015

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspe..

Environmentally conscious consumption: The role of retailers and peers as external influences

Y Tsarenko, C Ferraro, S Sands, C McLeod

Journal article  |  2013  |  Journal of Retailing and Consumer Services

Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches

Samantha Thomas, Sophie Lewis, Jenny Duong, Colin McLeod

Journal article  |  2012  |  Australian and New Zealand Journal of Public Health

Getting Generation Y to attend: Friends, interactivity and half-time entertainment

David Hugh Bednall, Michael Valos, Stewart Adam, Colin McLeod

Journal article  |  2012  |  Sport Management Review

'They are working every angle'. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies

Samantha L Thomas, Sophie Lewis, Colin McLeod, John Haycock

Journal article  |  2012  |  International Gambling Studies

Co-production and customer loyalty in financial services

Seigyoung Auh, Simon J Bell, Colin S McLeod, Eric Shih

Journal article  |  2007  |  JOURNAL OF RETAILING

The role of employee commitment and trust in service relationships

RD Iverson, CS Mcleod, PJ Erwin

Journal article  |  1996  |  Marketing Intelligence & Planning