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Fang-Chi Lu's highlights
FEATURED Journal article
Deriving happiness through extraordinary or ordinary brand experiences in times of COVID-19 threat
Read moreFang-Chi Lu's selected work
The influence of mindset abstraction on preference for mixed versus extreme approaches to ..
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Effects of plan specificity and eveningness-morningness orientation on health goal pursuit
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Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses t..
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Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Inte..
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Relative Effects of Forward and Backward Planning on Goal Pursuit
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Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuas..
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Fang-Chi Lu's selected work
Scholarly Works
Displaying the 10 most recent scholarly works from 13 for Fang-Chi Lu.
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Credentials
Positions
Senior Lecturer
Management and Marketing
Education
PhD in Marketing
University of Iowa
MBA
National Taiwan University
BA in International Trade
National Chengchi University