Fang-Chi Lu

Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation

Jayati Sinha, Fang-Chi Lu

Journal article  |  2019  |  Journal of Consumer Research

Among the top customer complaints regarding retailers are experiences of exclusionary treatment in the form of explicit condescens..

Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion

FC Lu, J Sinha

Journal article  |  2019  |  Journal of Advertising

The authors examine consumer attitudes toward ethically labeled products and demonstrate that consumers who think dichotomously te..

Relative Effects of Forward and Backward Planning on Goal Pursuit

Jooyoung Park, Fang-Chi Lu, William M Hedgcock

Journal article  |  2017  |  Psychological Science

Considerable research has shown that planning plays an important role in goal pursuit. But how does the way people plan affect goa..

Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion

FC Lu, J Sinha

Journal article  |  2017  |  Journal of Consumer Psychology

The authors of this study identify an alternative frame of communication for persuading people who feel socially excluded to behav..

"I" value justice, but "we" value relationships: Self-construal effects on post-transgression consumer forgiveness

J Sinha, FC Lu

Journal article  |  2016  |  Journal of Consumer Psychology