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Dr

Fang-Chi Lu

Senior Lecturer
Management And Marketing
goal expectancy
adult
female
motivation
goals
goal pursuit
executive function
humans
open materials
Fang-Chi Lu's Profile Picture
Dr

Fang-Chi Lu

 
Division
Business And Economics
 
Primary Interest
consumer information processing
Fang-Chi Lu's Profile Picture
Dr

Fang-Chi Lu

 
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Fang-Chi's  Short Profile
 

Fang-Chi Lu is Senior Lecturer in the Department of Management and Marketing at the University of Melbourne. Prior to joining the University of Melbourne, Dr. Lu worked as an Assistant Professor of Marketing in Korea University Business School, South Korea.

She received her PhD in Marketing from the University of Iowa, USA. She also holds a MBA degree from National Taiwan University, Taiwan, and a Bachelor degree in International Business from National Chengchi University, Taiwan. Dr. Lu’s research examines consumer information processing and decision making in the domains of customer-brand relationship, consumer motivation and goal pursuit, and marketing communication with socially excluded or lonely consumers. She utilises in-lab experiments to provide insights into causal processes, and field studies to test the findings in the real world. Her research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Psychological Science, and Journal of Advertising. She won Ballard and Seashore Dissertation Award, a prestigious university-wide competitive dissertation award in the University of Iowa.

Scholarly Works

Displaying the 5 most recent scholarly works by Fang-Chi Lu.

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Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation

Jayati Sinha, Fang-Chi Lu

Journal article  |  2019  |  Journal of Consumer Research

Among the top customer complaints regarding retailers are experiences of exclusionary treatment in the form of explicit condescens..

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Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion

FC Lu, J Sinha

Journal article  |  2019  |  Journal of Advertising

The authors examine consumer attitudes toward ethically labeled products and demonstrate that consumers who think dichotomously te..

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Relative Effects of Forward and Backward Planning on Goal Pursuit

Jooyoung Park, Fang-Chi Lu, William M Hedgcock

Journal article  |  2017  |  Psychological Science

Considerable research has shown that planning plays an important role in goal pursuit. But how does the way people plan affect goa..

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Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion

FC Lu, J Sinha

Journal article  |  2017  |  Journal of Consumer Psychology

The authors of this study identify an alternative frame of communication for persuading people who feel socially excluded to behav..

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"I" value justice, but "we" value relationships: Self-construal effects on post-transgression consumer forgiveness

J Sinha, FC Lu

Journal article  |  2016  |  Journal of Consumer Psychology

5

Scholarly Works

Keyword Analysis

Expanding Knowledge
Marketing
Business and Management
Cognitive Sciences
Environmentally Sustainable Commercial Services and Tourism
Management and Productivity
Maori Law
Property, Business Support Services and Trade
Psychology

Credentials

Positions

Positions

Senior Lecturer

Management And Marketing

Education

Education

MBA

National Taiwan University

BA in International Trade

National Chengchi University

PhD in Marketing

University of Iowa

Links

Links